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YOUTUBE Impact Lab partnered with key NGOs to create a campaign to change attitudes to girls’ education in India.

In West Bengal, Shila defied the voices in her village who said that football was a boy’s game, and has to date inspired dozens of other local girls to take up the game. She plays for Kolkata, has toured Sri Lanka, and has the dream of one day playing for India.

Client: YOUTUBE

Agency: ACROSS THE POND