Sensodyne wanted to explore the moment when pain hits the face of a sensitivity sufferer. With an ultra high speed  camera and a cast of real sensitivity sufferers from all over the world, we were able to capture compelling footage of genuine reactions to pain. We filmed in Bangkok, Dubai and London, and delivered bespoke TVCs tailored to over 40 markets for this global product launch.

Client: Glaxo Smith Kline

Agency: Grey London