Lee Ann Rust followed her life-long dream to be a rodeo star when she retired as a pharmaceutical rep. Within two years she had clocked 100,000 miles on the pro rodeo circuit and began winning all the major titles. Filmed in Texas as part of the global Do:More campaign for Rexona/Sure focusing on extraordinary individuals around the world.

Client: REXONA/UNILEVER

Agency: DLKW LOWE